In May 2025, the death of 23-year-old influencer Valeria Márquez in Zapopan, Jalisco, drew widespread attention due to the circumstances surrounding the incident.
Valeria Márquez was inside her beauty salon while streaming live on social media when the situation unfolded. According to reports, moments before the incident, she appeared to notice someone approaching the location.
Shortly afterward, the livestream abruptly ended.
Authorities later confirmed that Márquez sustained fatal gunshot wounds. The incident is being investigated by local officials, with early indications suggesting it may be classified as a femicide under Mexican law.
The case has also drawn international attention. U.S. authorities later linked individuals associated with the Jalisco New Generation Cartel (CJNG) to the incident, leading to sanctions against those involved.
The event has raised concerns about the safety of public figures and the risks associated with visibility on social media platforms.
Valeria Márquez’s death remains under investigation, as authorities continue to examine the circumstances and those responsible.
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